Political Lobbying Day School
Learn How to Lobby in the Welsh Assembly Government

Aims & Objectives

Not sure how to reach key decision makers? Do you or your organisation have little or no experience of lobbying? This course will assist you to lobby and navigate through the system in an effective way by improving your lobbying skills, to increase your ability to influence major decision makers.

By attending this course you will:

Understand how the Welsh Assembly Government works, including its relationship with Westminster
Be able to prepare and present information relevantly and appropriately
Identify decision makers, influencers and stakeholders relevant to your work
Be confident when communicating or dealing with high profile figures
Understand standard lobbying practice
Have reviewed tried and tested techniques that professional lobbyist continuously use to increase influence
Pinpoint approaches that work well and identify why this is the case
Understand what steps can be taken to ensure results when aiming to achieve influence
Be able to raise your organisation's profile and improve relationships with decision makers

Programme

Morning Sessions:

What is lobbying?
WAG and NAFW: Who makes decisions
Westminster: What is it for now?
Feedback and Q&A Session

Afternoon Sessions:

Workshops: Project - Develop a Lobbying Campaign
Feedback from workshop groups
Videos showing good and bad techniques of lobbying OR
Guest Speaker Session: Local politician or special advisors
Summary: Round Group Discussion

Tutor

Mari James, GJW Cymru/Wales Ltd

Who should attend?

This course is an ideal starting point for anyone who wishes to improve upon their political advocacy skills as well as gain detail on how the Welsh Assembly Government works. It is an ideal precursor for anyone who has to develop the skills to ensure that they have the professional knowledge to engage in key lobbying activity on behalf of their organisation.