• Before you begin writing your submission make sure you read
1) the conditions of entry;
2) the specific criteria for each category you are entering (this is what the judges will be looking for in your submission).
• Make sure you answer all the questions within the online application form as fully as possible.
• Try to keep your entry concise and focused but be explicit – remember the judges may not know anything about your project/scheme/campaign etc so try not to assume knowledge.
• Be aware of the maximum word count for each section and make sure you do not exceed this.
• Give some thought to the title of your entry as this name will determine how your entry is named in the promotional material associated with the awards.
• Make sure you read the entry criteria thoroughly and remember that whilst you do not need to meet all of the criteria listed, your application will be strengthened considerably if you can evidence that most of the criteria is met.
• Bear in mind that the judges will also be looking for tangible evidence to support your entry. Make your entry stand out by providing performance data, costs, examples, first hand testimonials or user feedback where appropriate but remember this information must be counted as part of your word allowance.
• Ask colleagues who have been directly involved with your project/scheme/campaign etc to assist you with writing your submission, their knowledge and enthusiasm will be invaluable.
• Ask a colleague to check your entry and give honest feedback – they may be able to help you to highlight the key points you are aiming to get across to the judging panel. They may also spot a spelling mistake you’ve missed!