Excellence Award for Campaign of the Year
The finalists are:
"It Pays to Switch" - North Lanarkshire Council
"People Make Glasgow Fairer - let's tackle poverty together" - Wheatley Group - WINNER!
"DGHP's Rent First" - Dumfries & Galloway Housing Partnership
This award is aimed at housing associations, local authorities, tenants groups and committees who have delivered a marketing campaign or initiative with the aim of achieving and improving wellbeing for tenants and customers, or benefitting the wider communities in which the organisation operates. For example, this could be a campaign or initiative which aims to help tenants manage their money; improve living standards; increase tenant participation or reduce anti-social behaviour in the area. Submissions should demonstrate that they can meet some or all of the following criteria:
• The campaign aims to promote a worthwhile cause
• The campaign’s original goal was achieved and the marketing campaign around this was a significant factor in why it was successful
• The campaign showed high levels of engagement from the community in which it was run. Judges will expect to see evidence of this
The winner will be announced and the award presented at the CIH Scotland Excellence Awards Dinner on Friday 11 November 2016. The winner will receive a trophy and also be put forward as a nominee for the UK Housing Awards.