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The Chartered Institute of Housing is the independent voice for housing and the home of professional standards

'Shared ownership should be a core part of the sector's offer.'

23/05/2017


Shared ownership is no longer a niche product, says Rooftop Housing Group chief executive Boris Worrall, as his organisation becomes the latest to sign up to our shared ownership charter.

Shared ownership has been around for decades … and sometimes it can feel a bit like taking a step back in time when it comes to a customer experience often more reminiscent of the 1980s than the everything online era.

And while there are many trailblazers out there offering a modern, dynamic and slick marketing, sales and then management experience, generally our approach has not kept pace with the changing nature of an affordable product increasingly recognised as part of the mainstream market.

Recent polling by Ipsos Mori found evidence of better brand recognition than the iconic Right to Buy. Now we need to up our game to meet that expectation. Help is at hand.

CIH and the National Housing Group have developed a shared ownership charter as a framework to improve the customer experience of buying, owning and selling a shared ownership property and improve consistency across the many different organisations now offering it as a product.

It’s been developed with dozens of experts across housing and sets our key principles around areas such as customer communication and data capture, while leaving enough flexibility to each organisation to implement in a way which will work for them.

Like many housing associations, Rooftop is increasing the number of shared ownership homes we develop to meet need, demand and aspiration in a housing market where the majority still want to own, or at least have a significant stake in their home.

Today shared ownership is no longer a niche product; rather part of the core customer offer we at Rooftop make in the rural, local communities where we work. And that’s why I am delighted to confirm we have signed up to the charter.

- To find our more or sign up to the charter click here


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