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The Chartered Institute of Housing is the independent voice for housing and the home of professional standards

WM Impact: The Bromford Deal - 12 months on


It’s been more than a year since Bromford introduced the Bromford Deal – a ‘something for something’ approach which promises its customers a great home and a fantastic range of services but also asks them to agree to do some things in return.

Bromford deal logoBromford helps individuals to achieve their personal goals, which in turn contributes to successful tenancies and communities - so that everyone benefits.

The customer element of the Bromford Deal contains seven expectations, some of which are about being a good tenant and a good neighbour but also there is an expectation that customers contribute something back into their community and the wider society by either working, being in training or helping others. In return Bromford offers a range of bespoke support to help customers meet these expectations.

It’s more than 12 months since Bromford translated its philosophy of promoting self reliance and helping customers to ‘be their best’ into the practical help, support and encouragement that is the Bromford Deal. In this first year Bromford has had a great success rate, assisting 18% of inactive customers back into work, volunteering and education.

To date Bromford has signed up more than 2,600 customers to the deal, 60% of which are already meeting its terms and a further 38% following plans to ‘be the best they can be’. The initiative has had fantastic feedback from customers who welcome Bromford’s approach and the support that they can receive.

This is just the beginning.  Bromford is looking at plans to roll out the deal to all existing customers and in particular how it can be adapted to assist those who will be affected in the coming years by welfare reform. In this way Bromford can extend the influence of the deal and have an even wider impact in helping its customers ‘be the best they can be’.

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