Understanding your customers is vital to the success of any housing organisation. Knowing who your customers are, what services they value and what they will need for the future is key to delivering truly customer focused services. CIH has produced a new publication called
Customer Insight to support your organisational development, including: the housing policy context; how customer insight can be embedded into operational and strategic thinking; understanding customers and gathering data; developing insight into customer focused service delivery; and how to use insight to improve business efficiency.