08 December 2020


11:00 - 12:30

Unleash the power of customer feedback

This session digs deep into the what, when, how and why of customer feedback and helps the audience understand that when done well, customer feedback can be a hugely powerful tool in understanding how to improve operational efficiency and customer satisfaction.

This ideas lab will help unlock these questions:

  • Do we really know what makes our customers tick?
  • Do we ask them?
  • When and how often do we ask them?
  • Do we ask the right questions?
  • What do we do with the feedback?
  • Does it sit in a database or is it used to proactively enhance our operations and drive customer satisfaction?

What you will learn?

By the end of the session you will:

  1. A deeper understanding of best practices for surveying their customers
  2. Know the importance of listening to customers at every step in their journey 
  3. Understand that taking action on feedback is critical in driving customer satisfaction rates
  4. Learn about the best times in the customer to collect feedback
  5. Understand the best types of questions to ask
  6. Know how to make sense of online reviews
  7. Recognise that customer feedback is one of the most powerful tools organisations have to continually improve their business performance
Package Member Non-Member
Standard rate Free Free

You can view the event terms and conditions here. By attending this event you agree for your name, job title and organisation to appear on the attendance list circulated to all attendees and sponsors prior to the event and you may be contacted by one of our sponsors for marketing purposes. Your direct contact details will not be shared with our sponsors or attendees. If you would like your details excluded from the list, please email us at to opt out.

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