Date

09 October 2025

Location

Virtual via Microsoft Teams

Time

13:00 - 14:00

Practical, evidence-based guidance and tips for communicating about homes in the UK.

How we talk about homes matters. We all have power as communicators to tell a story about homes that builds public understanding and support for solutions to make our housing system better.

We need a new conversation about housing in the UK if we’re to build greater public support for the action needed to deliver quality homes for everyone. 

That’s why Joseph Rowntree Foundation and the Nationwide Foundation have been partnering with FrameWorks UK – to understand how people think about homes, and to research communications strategies that we can all use to reframe our communications.

In this latest series, Sophie Gordon and Natalie Tate from Frameworks UK and Joseph Rowntree Foundation will share insights, guidance and tips, useful for anyone communicating about homes, and those with an interest in how we can build support for change. 

Session four - How to communicate the role of specialist and supported housing 

 

Speakers

  • Sophie Gordon, principal communications strategist, FrameWorks UK
  • Natalie Tate, project lead for Talking about Homes, Joseph Rowntree Foundation 
  • Chair: Megan Hinch, policy manager, CIH
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