Scotland Housing Awards 2025

Read all the shortlisted entries into this award category, excellence in customer service, at the Scotland Housing Awards (SHA) 2025 and find out who won the award on the night.

In a rapidly changing environment, the need to deliver excellent service is more important than ever. This award recognises housing teams who go above and beyond to deliver truly outstanding customer service.

This award was sponsored by Muirhouse Housing Association.

Winning project name

Tenant Communication Profile

Winning organisation

Paragon Housing Association

Statement of support

When managing over 1,450 tenancies, it can be difficult for a housing provider to truly know every tenant. Paragon recognises that tenants engage in different ways depending on their needs and preferences. For some, the ideal relationship is minimal — reassurance that repairs will be addressed promptly and efficiently is all that’s required. Others might seek short-term support, but prefer not to maintain long-term contact. Then there are those who view Paragon as more than a landlord — as a trusted partner, offering an empathetic ear and even practical help in times of crisis.

Perhaps most challenging are the tenants who would benefit from being known, but who remain under the radar — hesitant or unable to reach out. Paragon staff are committed to identifying and supporting all tenants, especially those who may not actively seek attention but could benefit from engagement. The organisation takes pride in not only knowing those who want to be known, but also recognising those who need to be.

Paragon’s approach is grounded in practical, person-centred examples:

  • One tenant phones weekly, at the same time and day, to “check her rent account” — despite receiving full housing benefit. She prefers to speak with the same staff member each time, and the team ensures that person answers whenever possible. On the rare occasion the tenant doesn’t call, staff proactively check in.
  • Another tenant, living with limited mobility, rarely leaves her ground-floor flat. Although a previous concern has long been resolved, the estates officer continues to visit, informally dropping in for a cup of tea during close inspections.
  • A neurodiverse tenant becomes distressed by unexpected visits. However, when contacted by text a day in advance, he warmly welcomes staff and takes pride in showing how well he maintains his home.

These real-life interactions inspired the creation of Paragon’s Tenant Communication Profile (TCP) — a new tool, co-designed with the Association’s Tenant Scrutiny Panel, aimed at improving accessibility, inclusion, and personalisation in tenant engagement.

The TCP is currently being piloted in three different formats, each with a slightly different focus. These pilot versions are being tested to assess what works best for different individuals. The pilot will inform the selection of a final version for wider rollout across the association.

What sets the TCP apart is the collaborative process behind its development. From the outset, tenants were central to its creation — shaping not just the content and layout, but the language, intent, and outcomes of each version. Housing manager Evelyn Mathershaw explains, “Tenants made it clear that communication should work for them — not just the organisation. That’s why this wasn’t just consultation; it was co-design.”

The TCP provides a quick-reference guide for staff, helping them adapt their communication methods to suit individual tenant preferences — whether that means texting before a visit, arranging a face-to-face chat, or using a specific contact method. This supports Paragon’s commitment to inclusive service delivery and aligns with both the Equality Act 2010 and the Scottish government’s standards on accessibility.

“This isn’t just a box-ticking exercise,” said Susan Gilbert, a tenant who contributed to the working group. “The profile helps ensure tenants are respected and heard as individuals. It’s a big step forward.”

Paragon Housing Association remains committed to building services around the needs and voices of its tenants. The TCP is more than a tool — it reflects a wider organisational culture that values trust, dignity, and meaningful human connection.

Outcomes and achievements

The TCP pilot officially launched at the Clackmannanshire Community Carnival on 25 July, receiving positive engagement from tenants and community members alike. The first profiles have been incorporated into our housing management system and are already being referred to with day to day interactions.

Paragon prides itself for putting the tenant front and centre in everything it does and the TCP just reinforces that approach. Following the pilot, one version will be integrated into the onboarding process for all new tenants, and existing tenants will be offered the opportunity to create a TCP in a format and language that works for them.

The TCP is an integral part of the development of a wider communication strategy and we are already seeing the results in terms of improved tenant satisfaction and increased engagement. Most importantly of all tenants are feeding back to us that they appreciate the efforts we are making to treat them as an individual, and the very positive impact this is having on their mental health and wellbeing. As one tenant puts it “Knowing that Paragon will always try to text me to remind me they are coming helps me feel safer and more secure in my home”

Shortlisted entries