Welsh Housing Awards 2025

Read all the shortlisted entries into this award category, excellence in professionalism, learning and development, at the Welsh Housing Awards (WHA) 2025 and find out who won the award on the night.

This award recognises organisations who are leading the way in driving professionalism, learning and development while delivering a great service for tenants.

Winning project name

Seeds to Lead

Winning organisation

United Welsh

Partner organisation

Insight HRC

Statement of support

United Welsh is a not-for-profit organisation providing homes and related services in South Wales. We provide over 6,800 homes for people across 11 local authority areas, and our services help thousands more in our communities. With over 400 employees, we are an ambitious organisation with a strong sense of social purpose.

In recent years we have welcomed lots of new people to the business, with our workforce increasing by 16 per cent since 2020. Since the pandemic, hybrid working has also become our new norm. To support managers to support their teams to be their best in a changing work environment, we developed United Welsh’s leadership training offer to create a new programme called ‘Seeds to Lead’.

Seeds to Lead is our bespoke learning programme for staff members who lead a team or service, with ‘SEEDS’ an acronym for a ‘Supportive Environment for Everyone to Deliver our Services’. 

The programme is driven by the ‘3 Cs’ - Confidence, Consistency, Collaboration – which are the core learning pillars of Seeds to Lead:

Confidence - Managers are equipped and feel confident to support staff effectively, staff feel assured that their managers are capable and caring and teams trust each other to provide mutual support.

Consistency - Our behaviours align with our values, decision-making is fair and transparent, feedback is encouraged and trust is built through reliable actions.

Collaboration - Teams work together to improve performance, learn continuously, and drive positive change. The programme fosters a culture of shared growth and collective success. 

Seeds to Lead launched in September 2024 and is delivered by our people team in partnership with Insight HRC, a business psychology consultancy specialising in high-performing team and leadership development. 

The content for the programme is built on real staff needs. In September 2023, all staff were asked: “For a framework of support and training for managers, what topics would be high on your agenda to be covered?”. This feedback, along with exit interviews and anecdotal feedback, shaped the programme’s agenda.

Workshops cover a broad spectrum, from ‘Understanding Yourself and Your Impact on Others’ and ‘Managing Change and Uncertainty’ to ‘Effective Time Management’ and ‘Staff Wellbeing’. 

There are four mixed learning cohorts, so services can run smoothly while participants prioritise their learning, while also encouraging cross-team collaboration. Resources include in-person workshops, e-learning, podcasts, toolkits, and peer support groups.
While the programme is open to all managers and service leaders, the online content is also available for aspiring managers, to make leadership learning more accessible and inclusive.

As of September 2025, 68 delegates are on the programme, with an average attendance rate of 90.89 per cent across seven workshops. Feedback is gathered through forms, focus groups, and informal channels, and is used to continuously refine the programme. 
By embedding the 3 Cs - Confidence, Consistency, Collaboration - Seeds to Lead makes sure that our leaders are equipped to support their teams, making more fair and transparent decisions, while working together to drive positive change. This translates directly into better services for residents, as managers are more confident and consistent, teams are more resilient, and staff feel supported to deliver their best.

Seeds to Lead is central to our “Happy, Healthy People” strand of our five-year business strategy, which aims to attract and retain diverse, talented people, identify skills gaps, and provide opportunities for training and employment. 

The programme builds confidence and wellbeing, supports career progression, and fosters a culture where everyone can thrive. Consequently, our staff feel more resilient to deliver better services for residents and the organisation builds on United Welsh’s commitment to being a fantastic place to work.

Outcomes and achievements

Since launching in Autumn 2024, Seeds to Lead has supported 68 delegates across four cohorts, with an average attendance rate of 90.89 per cent. Feedback has been positive, with staff consistently highlighting the programme’s relevance and impact.

One delegate shared: “I’ve used the 1-2-1 guide as a checklist for preparing team meetings. The models from the programme have been invaluable for challenging conversations.” 

Another said: “The training was a great mix of policy, practical application, and space for discussion. It was clear, engaging, and gave me tools I now use daily.” 

The programme has led to tangible improvements in management practice. A manager reflected: “We’ve had to navigate complex procedures recently, and we’ve been able to rely on information and guidance from Seeds to Lead. This has made the process much smoother, and we feel much more supported and knowledgeable.”

Constructive feedback is also actively used to improve delivery. For example, some participants suggested that a session about “Managing Change” would benefit from more practical tools, so a follow-up e-learning module was created to introduce models to help clarify managers’ responsibilities in the change process.

Shortlisted entries