Welsh Housing Awards 2025

Read all the shortlisted entries into this award category, housing team of the year, at the Welsh Housing Awards (WHA) 2025 and find out who won the award on the night.

This award recognises teams who have delivered an outstanding contribution to their organisation and for the housing sector. It is designed to recognise achievement of something special, as part of developing new services, dealing with difficult situations or delivering the best services. 

Winner

John James, Mark Woodhouse, James Evans, Leanne Thomas, Rhodri Beaumont, Jo Williams, Julie Norris, Jessica Stait, Alison Laird, Owain Jones, Jemma Jervis from Barcud

Statement of support

Cynnal team

In a rapidly evolving economic environment, Barcud has consistently demonstrated innovation and compassion in the way it support tenants. Barcud’s flagship cynnal team (Welsh for "sustain") has transformed its customer service model through a proactive, deeply empathetic, and data-driven approach to tenancy sustainment.

Understanding the needs and experiences of service users:

Barcud recognises that successful tenancies start with understanding each tenant’s financial and personal circumstances. The cynnal team engages early and proactively with tenants — often before issues escalate — identifying vulnerabilities and intervening quickly. Referrals to the team continue to increase, reflecting both the rising demand and growing tenant trust.

Support can involve:

  • In-depth benefit checks helping tenants access universal credit, housing benefit, pension credit and more.
  • Complex claims like personal independence payments and attendance allowance, including mandatory reconsiderations and tribunal hearings.
  • Applications for discretionary assistance funds, fuel vouchers/food parcels.
  • Direct outreach—cynnal officers regularly visit tenants in their homes.

Supporting and maintaining tenancies:

Barcud’s entire housing model is designed around sustaining tenancies, not terminating them. The Welsh government’s stance on avoiding evictions for tenants engaging with landlords is something Barcud has practiced long before it became policy.

The cynnal team has helped to:

  • Prevent evictions by setting up early arears payment plans.
  • Identify subtle changes in rent payment behaviour through a dedicated role — an innovative step that catches issues early - before they grow.
  • Support tenants through transitions such as changes in income, loss of work, universal credit migration or health complications.

One of the cynnal officers wrote a poem based on his experience of working with a tenant. This is an abridged version of the original.

“It started on the 8th of March, 2024. 
Knocking on XX Melyn Y Dre's navy-blue door.
The curtains all drawn, not a good sign or sight.
Hoping the bull terrier inside, would not bite.
No reply, was the odds-on bet.
Leaving a letter that would most likely upset. 
Another three calls, within the week.
Still no engagement, the situation looked bleak.
A month and a half quickly went past.
And on the 28th April, she answered the door at last 
From a short conversation, a troubled young lady by large.
She had lost her two children, and was subject to a 25 per cent underoccupancy charge
Keeping patient and persistent, was particularly hard. 
Getting frustrated, an RHW23 was on the card.
On the 12th June I called once more
And surprisingly! K answered the door.
Once engaged, cynnal waved the magic wand of support. 
Perhaps this young lady, would not end up in court.
K was fair, honest and opened her heart 
So many issues, she didn't really know where to start.
RB suggested a small gas bill be addressed, mum paid the lot. 
The gas was uncapped, and the water was hot.
A further phone call to the Welsh water assist. 
And the debt letters, would not be missed.
An application to the council for a DHP.
Would mean paying for one room not for three.
Some advice and a food voucher went a long way.
At the end of the tunnel, was a small light-ray.”

The cynnal team is a powerful example of how social landlords can deliver an outstanding, innovative, and compassionate service at a time of unprecedented financial pressure. By putting people at the heart of its strategy, and combining that with data-led insight and operational excellence, Barcud has created a model of customer service that is both human and high-performing.

Barcud is proud to put the cynnal team forward for this award.

Outcomes and achievements

The cynnal team has achieved exceptional results:

  • £2.95 million additional income for tenants in 2024–25
  • 1,072 positive outcomes averaging over £2,700 per case
  • 129 successful grant awards, totalling over £64,000
  • 130 food vouchers granted, for tenants in need.

These results not only improve the quality of life for tenants but also safeguard Barcud’s income stream, reducing arrears and evictions.

The team's work is rigorously tracked and reported to the board and leadership team, ensuring high standards of accountability. Arrears levels are within a set tolerance threshold, and tenancy sustainment performance shows consistently positive trends year-on-year.

The cynnal team is defined by empathy, professionalism, and a can-do attitude. The personal involvement goes beyond casework:

  • Officers visit cold homes in rural ‘off gas’ areas, discovering tenants who are unable to afford oil or electric heating, and take urgent steps to support them.
  • Staff act as trusted advisors, helping tenants prioritise bills, access crisis funding, and make sustainable financial choices.
  • The team works hand-in-hand with Barcud’s housing officers to deliver holistic tenancy management, treating tenants as partners rather than problems.

Shortlisted entries