Welsh Housing Awards 2025

Read all the shortlisted entries into this award category, working in partnership, at the Welsh Housing Awards (WHA) 2025 and find out who won the award on the night.

This award recognises partnership and collaboration across the housing spectrum. 

Winning project name

LENS WHQS animation videos

Winning organisation

Hafod

Partner organisations

Hafod, Newydd, Bron Afon, Beacon, Cadwyn, Cynon Taf, Vale Homes, V2C, CCHA, and Trivallis

Statement of support

The Landlord Engagement Network South-Wales (LENS) exemplifies the power of collaboration and partnership to deliver real change for tenants. Bringing together ten social landlords Hafod, Newydd, Bron Afon, Beacon, Cadwyn, Cynon Taf, Vale Homes, V2C, CCHA, and Trivallis, this innovative project harnessed shared skills and resources to co-produce engaging communications on the Welsh Housing Quality Standard (WHQS 2023), supporting thousands of tenants across South Wales to better understand and engage with the improvements coming to their homes.

Innovative partnership approach

LENS, originally a tenant scrutiny network, evolved into a dynamic collaboration platform addressing cross-landlord challenges. The WHQS video project stemmed from a shared recognition that traditional letters and leaflets were not effectively engaging tenants with upcoming WHQS changes. Instead of each landlord commissioning separate campaigns, partners agreed to pool budgets and expertise to create a joint solution: four high-quality animated videos, fully bilingual, accessible, and co-produced with tenants.

Innovation was at the heart of this partnership:

  • Using animation and visual storytelling to make complex information clear and engaging.
  • Hosting a tenant workshop to ensure messaging was shaped by lived experience.
  • Leveraging AI and creative staff volunteers to refine scripts and ensure clarity within tight timeframes.
  • Sharing costs and resources, demonstrating a best-practice model for achieving more collectively for less.

Service improvement 

By collaborating, the landlords produced a unified, professional communications toolkit that:

  • Explains what WHQS means for tenants, what works will be carried out, and how it will improve their homes and wellbeing.
  • Covers key tenant concerns such as safety, disruption, costs, accessibility, and environmental benefits.
  • Provides assurances around standards, support, and timescales for improvements.

The project has strengthened tenant trust and engagement by demonstrating that their voices directly shaped the resources. The inclusive content, Welsh language, subtitles, diverse characters ensure broad accessibility, including tenants with additional needs.

Best practice in partnership working

The project represents best practice by:

  • Pooling resources for cost-effective outcomes (animations and training delivered at a fraction of individual commissioning costs).
  • Empowering tenants to influence communication tools for an entire region, rather than for one landlord.
  • Building sector capacity as staff gained new skills in co-production, scriptwriting, and digital communication.

This shared approach improves the wellbeing of communities by reducing confusion, increasing engagement with home improvements, and fostering a sense of inclusion in the journey towards better, safer, and more sustainable homes.

Impact and legacy

The videos are now being rolled out across multiple social media channels, websites, newsletters, and direct mailers. Early analytics show strong engagement, with hundreds of views per video and positive tenant feedback such as:

  • “Short, clear, and easy to understand, these make WHQS feel real to me as a tenant.”

This partnership has not only delivered a successful project but has laid the groundwork for future collaborative initiatives, demonstrating that when social landlords and tenants work together, they can achieve sector-leading results.

By innovating, sharing expertise, and truly listening to tenants, LENS has delivered a high-impact project that improves understanding, enhances trust, and sets a benchmark for collaborative communication in the housing sector.

Outcomes and achievements

The WHQS video project has already achieved significant outcomes for tenants and partners:

  • Four co-produced bilingual animations launched across 10 landlord partners, reaching thousands of tenants across South Wales. e.g. Newydd viewing figures are 1,828 with an average engagement of 95 per video.
  • High tenant engagement achieved through workshops, script input, and early positive feedback highlighting clarity, reassurance, and ease of understanding.
  • Efficient use of resources by pooling budgets, sharing staff skills for scriptwriting and translation, and leveraging existing TPAS Cymru training allocations for the tenant workshop.
  • Digital reach and engagement: Early social media analytics show hundreds of views per video, high engagement rates, and growing tenant awareness of WHQS.
  • Capacity building and legacy: Staff gained new creative and co-production skills, and the animations now form a reusable, sector-wide communication toolkit.

The project has strengthened tenant confidence and inclusion in the WHQS journey while improving cross-landlord collaboration. It demonstrates how shared innovation can deliver better services and outcomes for communities, ensuring tenants feel informed, supported, and valued as homes are upgraded for safety, comfort, and sustainability.

Shortlisted entries