Welsh Housing Awards 2026

Read all the shortlisted entries into this award category, Excellence in Housing Innovation, at the Welsh Housing Awards (WHA) 2026 and find out who won the award on the night.

This award recognises programmes or projects that clearly demonstrate an innovative approach which has made a real difference to the lives of tenants and customers

Winning project name

Thrive Project

Winning organisation

Ateb

Statement of support

As customer needs become increasingly complex, housing providers face a critical challenge: how do you engage people when traditional approaches are no longer effective?

The Thrive Project was created by ateb to answer that question.

Thrive is a 12-month pilot based on ateb's innovative Liberated Housing methodology and delivered by a single Housing Solutions Specialist. This submission reflects the first six months of delivery. At its core, Thrive challenges a long-standing assumption in housing management: that non-engagement is a behaviour to be managed. Instead, Thrive treats non-engagement as valuable intelligence, recognising that avoidance or silence often reflects trauma, vulnerability or crisis rather than refusal to cooperate.

Rather than responding to issues in isolation, Thrive uses a whole-risk approach. One specialist builds trusted relationships, identifies root causes and coordinates support to achieve sustainable change.

Thrive uses highly personalised engagement techniques tailored to the individual. Progress often starts not with a formal intervention but with a practical act of kindness. In one case, buying a customer a bottle of ketchup helped establish trust and opened the door to wider conversations about support needs and tenancy sustainability. These small but meaningful interactions repeatedly created breakthroughs where traditional housing processes had failed.

Thrive worked with some of ateb's most complex and high-risk households. 84% experiencing mental health difficulties, 74% medical issues, 67% financial problems, 53% neurodiverse, 51% substance misuse issues, 44% safeguarding concerns, 35% hoarding, 30% learning disabilities and 19% experiencing domestic abuse. The majority experienced multiple vulnerabilities simultaneously were and disengagement from support services. Within this highly complex cohort, Thrive achieved measurable outcomes in all 37 households.

 

Innovation in collaboration has been equally important. Thrive brought together Social Services, Police, Probation, mental health services, health professionals, local authority teams and third-sector organisations around shared goals and coordinated action. Multiple partners have submitted statements of support describing the role as making a "real hands-on difference", strengthening communication, and delivering better outcomes for individuals who often struggle to engage with support. 

The intelligence created through these trusted relationships has benefited entire communities. Information gathered through Thrive has supported safeguarding interventions, contributed to successful county lines investigations and assisted domestic abuse enforcement activity and convictions, demonstrating the powerful role housing services can play in identifying risk, protecting vulnerable people and supporting wider community safety.

A compliance deep dive reviewed 29 long-standing gas and electrical safety escalation cases that had generated 115 failed appointments and remained unresolved for months, in some cases for over a year. Through engagement rather than enforcement, every case was resolved. More importantly, the review uncovered previously unknown safeguarding concerns, domestic abuse, hoarding, substance misuse, self-neglect, mental health issues and service failures. Thrive transformed compliance from a regulatory process into an early intervention tool capable of identifying hidden vulnerability and preventing crisis. 

The impact is best illustrated through lives changed. One customer facing possession action was located in hospital after sustaining life-changing injuries that resulted in the loss of both legs and one arm. Thrive prevented homelessness and protected the tenancy while rehabilitation plans were developed. Another customer, who had refused access and required restraint during access visits for seven years, was engaged through trust-building conversations on a park bench. This led to urgent mental health intervention, resolution of significant tenancy issues and £3,700 payment of rent arrears. 

Thrive demonstrates housing innovation is not always about technology or new systems. Sometimes it is about seeing people differently. By replacing enforcement-first thinking with trust, intelligence-led practice and innovative collaboration, one specialist practitioner has transformed outcomes for customers, strengthened communities and redefined what successful housing intervention can look like.

Outcomes and achievements

Out of 37 households achieving measurable outcomes, 84% achieved increased independence, 81% improved mental wellbeing, 68% achieved a safer and healthier home, 60% achieved housing stability, 57% achieved safeguarding improvements, and 57% improved financial resilience. Additional outcomes included substance misuse recovery (32%), protection from exploitation (30%), reduced hoarding risks (27%) and resolution of anti-social behaviour concerns (27%). 

The project directly prevented or resolved homelessness risks in 27 households, helping some of ateb's most vulnerable customers remain safely housed. Thrive also recovered £26,947.60 in arrears and delivered £199,800 in direct savings through avoided legal action and tenancy enforcement costs, excluding staff time. 

Through an innovative relationship-based approach, Thrive resolved all 29 long-standing gas and electrical safety escalation cases, eliminating 115 failed appointments and uncovering previously unidentified safeguarding concerns, domestic abuse, hoarding, substance misuse, self-neglect and mental health issues. 

The project strengthened multi-agency collaboration across housing, Social Services, health, Police, Probation, local authorities and third-sector partners, contributing to safeguarding interventions, county lines investigations, domestic abuse enforcement activity and wider community safety outcomes.

Using HACT Wellbeing Valuation methodology, Thrive generated 124.45 WELLBYs and £871,150 in (50% adjusted) social value, evidencing substantial improvements in wellbeing, independence, safety and long-term housing sustainability.

Shortlisted entries