Welsh Housing Awards 2026

Read all the shortlisted entries into this award category, Excellence in Tenant Participation, at the Welsh Housing Awards (WHA) 2026 and find out who won the award on the night.

This award recognises innovative approaches to engagement with tenants, enabling them to take a full and active role in the scrutiny of their landlord.

Winning project name

Valleys to Coast's Customer and Community Voice Commitment

Winning organisation

Valleys to Coast

Statement of support

Valleys to Coast launched its Customer and Community Voice Commitment last year, aiming to transform how tenants influence decision-making and service delivery. 

Co-produced in partnership with tenants and Co-production Network Wales, the commitment addresses traditional engagement barriers by offering clear choices on how, when, and where tenants participate - in whatever way suits them, and whatever time they have to spare.

The framework operates across four distinct functional pillars to capture diverse tenant voices:

  • Insight: Captures feedback through weekly community drop-ins, quarterly estate walkabouts, monthly satisfaction pulse surveys, and a monthly digital "Question of the Month" feature.
  • Oversight: Empowers tenants to check and challenge performance through a refreshed Customer Panel, Scrutiny Sessions, and a dedicated Reading Group.
  • Foresight: Involves tenants in early-stage strategic planning, including focus groups, Net Zero Heroes for housing quality standards, and customer representation on senior recruitment panels.
  • Hindsight: Reviews completed projects and complaints to ensure continuous learning and prevent repeated mistakes.

Engagement activity is aligned with the 12 STAR core themes, enabling the organisation to gather insight monthly around themes that can be fed directly into service delivery and improvements.

To ensure true inclusivity, the organisation actively targets underrepresented groups. A new Equal Voices Group provides a supported environment for tenants with specific lived experiences, ensuring their needs shape operational policies. The work this group has undertaken, including supporting the development of a Contractor Code of Conduct, helped Valleys to Coast to gain Tai Pawb’s QED (Quality in Equality and Diversity) Award.

A new Reading Group supports accessible communications by encouraging customers to read, review, and feed back on letters and publications, including information guides and web articles. Most recently this has included reviewing appointment letters for annual compliance checks - changing the layout and wording to make it more informative and less ‘scary’, as part of the organisation’s ‘No Access’ Project Group.

Recognising that traditional daytime meetings exclude working, studying, or caring tenants, Valleys to Coast has introduced out-of-hours monthly drop-in events, quarterly evening roadshows, and flexible digital feedback options with emailed survey open rates reaching 68%. 

Tenant voice directly drives strategic decision-making at the highest levels. 

Customer insight gathered across key five-year milestone moments was used to revise the organisation’s Corporate Plan, with feedback shaping the development of the new corporate vision and purpose statements. 

Additionally, tenant feedback led to the co-design of the brand identity for the new development subsidiary, Sylfaen, where a sub-group of Customer Panel members joined with colleagues and a design agency to create the brand identity and story ahead of the company launch in April.

Governance processes ensure accountability flows directly from tenants to executive leadership and the board. 

Customer panel members were invited to participate in the Annual General Meeting, with a representative joining the Chair of the Board and Chief Executive on a live Q&A panel.

Customers are playing a vital role in the organisation's self-assessment of regulatory compliance, joining a Scrutiny Session where they can check and challenge performance against Valleys to Coast’s five pillar strategies and voting on whether they feel the organisation is compliant with regulations.

Furthermore, tenants regularly support recruitment - most recently sitting on the interview panel to select the Executive Director of Finance and Transformation, ensuring tenant priorities influenced senior leadership recruitment. 

Through continuous innovation, plain-language communication, and accessible pathways, Valleys to Coast has embedded tenant scrutiny into its core governance culture.

Outcomes and achievements

Independent annual satisfaction surveys conducted by Acuity Research & Practice (2025–2026) demonstrate significant performance gains driven by tenant involvement:

  • Increased participation satisfaction: Satisfaction with opportunities to participate in decision-making rose by 8% year-on-year to 64%.
  • Enhanced trust: Satisfaction with how the organisation listens to resident views and acts upon them jumped by 12% to 62%, while overall trust in the landlord rose to 65%.
  • Operational improvements: Direct customer feedback led to the creation of monthly out-of-hours drop-ins and evening roadshows, expanding access for working tenants. A redesign of the complaints procedure using direct tenant input helped reduce active complaints from 235 down to 81 and brought Housing Ombudsman response compliance to 100%.
  • Advocacy and reputation: The Net Promoter Score climbed 10 points from +4 to +14. 
  • Growth in engaged customers: During the 2025-2026 period, over 1,200 face-to-face customer interactions were recorded across 142 community events, and there are now 85 regularly engaged customers on our database, against a target of 300 over five years.

Shortlisted entries